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4 Reasons to Have Promo in Your Marketing Strategy

  • Blogs
  • April 26, 2023
  • Juan

Promotional products are a powerful marketing tool that can help businesses of all sizes increase brand awareness and customer loyalty. From custom pens and tote bags to branded water bottles and tech accessories, there are countless options to choose from. In this article, we’ll explore the top four reasons why promotional products should be a key part of your marketing strategy.

1. Promotional products create brand recognition and recall.

One of the biggest benefits of using promotional products in your marketing strategy is the ability to create brand recognition and recall. When customers receive a branded item, such as a pen or keychain, they are more likely to remember your brand and associate it with positive feelings. This can lead to increased brand loyalty and repeat business. Additionally, promotional products can act as a form of advertising, as customers who use or wear them become walking billboards for your brand. Be top of mind for potential customers through promoting your services and products through promo! Step it up a notch by promoting on social media. 

PS: We offer social media management services. Contact us to learn more.

2. They offer a tangible and memorable experience for customers.

Unlike digital marketing tactics, promotional products offer a physical and tangible experience for customers. When customers receive a branded item, they can touch, feel, and use it in their daily lives. This creates a memorable experience that can leave a lasting impression on customers. In fact, studies have shown that customers are more likely to remember a brand that gave them a promotional product compared to one that didn’t. This makes promotional products a powerful tool for building brand awareness and customer loyalty. How do you want to be remembered? Shop all the trending products that your customers will love here.

3.Promotional products can be customized to fit any budget or target audience.

3 pens-blue, red and black proforma solutions
customizable grey hoodie with yellow and red strings

Promotional products come in a wide range of price points, from inexpensive items such as pens and keychains to higher-end items like electronics and apparel. Additionally, promotional products can be tailored to fit any target audience by choosing products that align with their interests, needs, and demographics. For example, a tech company might give away branded phone chargers or laptop sleeves, while a fitness brand might distribute branded water bottles or exercise bands. Overall, promotional products offer a versatile and customizable marketing tool for businesses of all sizes and industries. See the best t-shirts, performance apparel, polos, and sweatshirts.

4. Promotional products have a longer lifespan than traditional advertising methods.

Unlike traditional advertising methods such as TV commercials or print ads, promotional products have a longer lifespan. For example, a promotional item such as a pen or a tote bag can be used repeatedly, providing ongoing exposure for your brand. In fact, a study by the Advertising Specialty Institute found that promotional products are kept for an average of 8 months, with some items such as calendars or desk accessories being kept for over a year. This extended exposure can lead to increased brand recognition and customer loyalty over time.

Here are some more stats on promotional products from Ad Impressions Study, where a pen that costs roughly 50 cents will create nearly 2,500 impressions, while headwear garners around 3,380 impressions in its lifetime and t-shirts can make as many as 5,053 impressions. 

Can you guess how many impressions outerwear/fleece made in 2022? A whopping 7,856 impressions!

 

TV ads are limited to viewers watching a specific channel, as well as Youtube and social media ads. However, with promo you can actually promote your business and your clients, staff, or friends will gladly do it for you! 

Contact Us to Promote Your Brand

We’ve been working with small businesses to elevate their brand to the next level for over 20 years. If you’ve got a business but are having some trouble evolving it to the tech world, we understand and can help. We have experience in graphic and web design, as well as consulting. Contact us here to get the support you need for your business.

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