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4 Reasons Why You Need a Website-Even With Social Media

Blogs
April 10, 2023
Juan

As a small business, you might feel overwhelmed by all the online marketing opportunities out there. Unless you're managing a large marketing team, trying to be on every social media platform and attract customers on each one can be nothing short of overwhelming. That's why knowing who your target audience is and how to meet their expectations is something you can't afford to miss. And that's where websites come in.

Who Is This For?

If you are a business owner or run a marketing team then this blog is for you. They want to know what’s the difference between social media and website, how does a website stand out if they’re already posting a lot on social media? Do they really need to work on a website to? And maybe answer how often? Is it worth it?
Where do you even start?

Jump ahead:

Why Can't I Use Just Social Media?

1. Websites Are Easy to Navigate and a Wealth of Information

2. Websites Appear Credible and Stable

3. Websites Provide Relevant Content

4. A Good Website is Your Employee that Never Stops Working

The purpose of this blog is to help you understand what benefits come from having your own website (See our Portfolio here), and how it’s significantly different from social media. Within a few minutes, we hope you’ll have a full understanding of what it means to be a credible online resource for visitors and potential customers, and give you enough insight to begin building a website that will attract new customers!

We’ve been working with small businesses to elevate their brand to the next level for over 20 years. If you’ve got a business but are having some trouble evolving it to the tech world, we understand and can help. We have experience in graphic and web design, as well as consulting. Contact us here to get the support you need for your business.

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What's the matter with social media?

One of social media’s biggest downsides is this: it’s not totally accessible to those without an account. If you run a business or are on the marketing team, you might want to consider what goes on a website or what should go on a website.

And even when it’s already posted on Instagram or Facebook, Twitter or Pinterest, if your visitors rarely go to those social media platforms to research products or simply need additional information that you haven’t provided in the most recent posts, then it’ll be hard for you to convince them to use you over another competitor with more than just social media, but also a website.

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Here are the four reasons why websites are better than social media

1. Websites provide navigable information

One of social media’s biggest downside is this: it’s not totally accessible to those without an account. If you run a business or are on the marketing team, you might want to consider what to add to your website.

Although you may have already posted on Instagram or Facebook, Twitter or Pinterest, if your visitors rarely go to those social media platforms to research products or simply need additional information that you haven’t provided in the most recent posts, then it’ll be hard for you to convince them to use your business over your competitor (who has more than just social media, but also a website).

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2. Websites appear more credible and stable

Today, social media business owners can easily buy followers and post content that garners some attention, but any real potential customer can see through that. In fact, it’s more repelling than impressive to see a large following with little no likes on a social media account. In short, it looks fake.

With websites, you don’t have to worry about that. Though you do have to worry about what Google thinks about you (more on that in a different blog). Instead, you can put all your efforts into creating an appealing, informative, and inspiring layout of content that anyone, from any part of the world can access with just a few keywords into their search engine.Where do you even start?

3. Websites have more tools to increase traffic and improve performance

With insightful tools like Google Analytics, Semrush, and UberSuggest, you can quickly see what kind of traffic you’re attracting and what your visitors are most interested in (and what they’re not interested in at all). You’ll see errors that you otherwise wouldn’t be able to see on a social media platform.

Social media analytics are much more limited, though they’ve come a long way in the last 4 or so years.

The point is this, if you’re looking for a quick and easy route to building content and promoting your business, you can set up an account on social media. With websites, you don’t have to worry about that. Though you do have to worry about what Google thinks about you (more on that in a different blog). Instead, you can put all your efforts into creating an appealing, informative, and inspiring layout of content that anyone, from any part of the world can access with just a few keywords into their search engine.

But, if you’re looking to stay around for the long haul and want a good ROI, you need a website where customers can see what you do, why you do it, and how you do it all.

The point is if you’re looking for a quick and easy route to building content and promoting your business, you can set up an account on social media. With websites, you don’t have to worry about that. Though you do have to worry about what Google thinks about you (more on that in a different blog). Instead, you can put all your efforts into creating an appealing, informative, and inspiring layout of content that anyone, from any part of the world can access with just a few keywords into their search engine.

business woman with glasses and laptop smiling and thumbs up gesture

4. The Employee that Never Stops Working

With the purchase of a hosting service, domain name, and a few plugins, your website will be the employee every business wants: a resource of content and information that visitors from any location and at any time can access.

Obviously social media can do that too, but with websites you can offer a FAQ page, a search engine that encourages visitors to search keywords that lead them to pages or blogs relevant to their search and a built-in contact form that isn’t available on most social media platforms.

Conclusion

In conclusion, remember who your target audience is and what you want them to know about you. Social media has many benefits, but so does having an up-to-date website offering all the information a customer could need in one navigable place. Don’t let this year go by without seeking out the best website design. We will help you build a website you can proudly show off to your customers, and use to attract new customers too.

Give us a call or shoot us an email to request more information.
We also have a free website survey questionnaire you can utilize to help you get started on building the best website for your business to grow and succeed in 2023.

Obviously social media can do that too, but with websites you can offer a FAQ page, a search engine that encourages visitors to search keywords that lead them to pages or blogs relevant to their search and a built-in contact form that isn’t available on most social media platforms.

Contact Us to start a website

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